Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007-1st Sem M.B.A Business Administration ISTER KETING - Question Paper

18. Addition of ethics and environment converts SLEPT to
A) STEPLE B) SETEEPLE C) STEEPLE D) None

19. ______ is the individual who strongly affects the purchase and is the individual who makes the purchase.
A) Initiator, User B) Influencer, Buyer C) Decider, Approver D) None

A) Primary groups B) Membership group C) Aspirational group D) Dissociative group

21. It means a colored and crooked perception of marketing and a short sightedness about business executive attention to production or product selling aspect at the cost of the customer and his true needs.
A) Selling concept B) production concept C) both a and b D) None.
22. The marketing concept rests on 4 pillars.
A) Target market, Customer needs, Selling and promotion and Profit through sales quantity.
B) Target market, Integrated marketing, Customer needs and Selling & Promotion
C) Factory, Product, Selling and Promotion and Profit through sales quantity.
D) Target market, Customer needs, Integrated marketing, Profitability.

23.The various elements of a marketing analysis are:-
A) Environment analysis, SWOT analysis, Competitor analysis and Establishing objectives.
B) Marketing Audit, Environment analysis, SWOT analysis and Establishing objectives.
C) Marketing Audit, Environment analysis, Competitor analysis and Customer analysis.
D) None.

24. _____ give the longer term capital while _____ give short term and medium term funds.
A) Banks, Shareholders. B) Banks, Employees (C) Shareholders, Banks
D)Banks, Financial institutions.

25. obtain out the Economic factors which influence consumer behaviour:-
1. Personal Income 2. Savings 3. Liquid Assets of the consumer 4.Consumer credits.
A) 1,2,3 and 4. B) only one and 2. C) only 1,2 and three D) only 1,2 and 4.

26. The social Process of spreading info about new products and services to persuade consumers to accept them is known as _____.
A) Buyer Groups B) Reference groups C) Diffusion Process. D) Adopter groups.

27. The Consumer Behavior of the demand determinants are:-
A) Motivation, Cognition, Competition, Production.
B) Production, Cognition, Competition, Motivation.
C) Motivation, Cognition, Production, Personality.
D) None.

28. The buyer power depends on 2 main factors:
A) Price modifications and Other factors B) Price responsiveness and Buyer leverage
C) Price sensitivity and Buyer leverage D) None


29. Marketer have obtained market segmentation to be valuable technique for 4 reasons:-
1. Efficient use of marketing resources. 2. right measurement of goals and performance
3. accurate pricing 4. Better understanding of the competitive situation. 5.Better understanding of customer needs. 6. right measurement of production process.
A) 1,2,4,5 B) 1,2,3,4 C) 1,3,5,6 D) 1,3,4,5

30. Match the following:-
1. Single segment concentration :- i) The company may choose a single segment.
2. Product specialization :- ii) Here the firm chooses a number of segments every
objectively attractive and improper.
3. Full market coverage :- iii) Here the firm specializes in making a certain product that
it sells to several segments
4. Selective specialization :- iv) Here a firm attempts to serve all customer groups.
A) i, iii, iv, ii. B) i ,iii, ii ,iv. C) i, ii, iv. iii. D) ii, i iv, iii
31. various Stages of P.L.Cycle are:-
A) Introduction, Maturity, Growth, Saturation, Decline, Obsolescence.
B) Introduction, Growth, Maturity, Decline, Saturation, Obsolescence.
C) Introduction, Growth, Decline, Maturity, Saturation, Obsolescence.
D) None.

32. State actual or False:-
1. In introduction stage of P.L.cycle profits are very low. (2) In Decline stage, cost control becomes necessary to decrease the price in order to compete (3) Profits are high in Growth Stage of P.L.cycle.
A) T,T,F B) T,F,T C) F,F,F D) None

33. obtain out the Primary Buying motives
1. Food and drink 2. To live longer 3. Curiosity 4. Convenience 5. Cleanliness 6. To be superior
A) 1, 2, 3, 5 B) 1, two and 6 C) only one and 2 D) All are primary motives

Earning:   Approval pending.