All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness – II - Question Paper
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of the model Beamer proposed?
I. Culture cannot be studied.
II. Cultures are complete and rational.
III. All cultures are equally suitable.
(a) Only (I) above
(b) Only (II) above
(c) Only (III) above
(d) Both (I) and (III) above
(e) Both (II) and (III) above.
97. different factors have to be considered while enhancing multi-cultural communication skills. Which of the subsequent
statements is/are not actual regarding the style of communication?
I. The communication style depends totally on whether the addressees make a high or low contribution in the
communication process irrespective of culture of a region.
II. The style of communication also depends on whether the culture is individualistic or collective.
III. In cultures where there is more of a democratic style of functioning, the communication style can be more
participative.
(a) Only (I) above
(b) Only (II) above
(c) Both (I) and (II) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.
98. different factors have to be considered while enhancing multi-cultural communication skills. Which of the subsequent
creates potential issues to managers intending to enter foreign markets when the differences occur in the way
people perceive words and their meanings and the differences in tone and semantics?
(a) Language barriers
(b) Message
(c) Integrity
(d) Style of communication
(e) Objective.
99. The culture of any country and its workplace is influenced by different dimensions. Which of the subsequent
statements is/are actual regarding masculinity vs femininity?
I. Assertiveness and competitiveness are regarded as feminine values.
II. In masculine cultures, gender roles are sharply differentiated.
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