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All India Management Association (AIMA) 2007 M.B.A Marketing Management Managerial Effectiveness – II - Question Paper

Friday, 01 February 2013 10:35Web
(a) Assertive communication
(b) Active listening
(c) Problem-solving
(d) Negotiation
(e) Visioning skill.

88. Speck Ltd., planned to launch body and beauty care products. The company conducted a thorough market research
survey and tested the market to obtain out acceptability among customers. Even then, the product failed to click in the
market after its mega launch. The management is facing an unplanned crisis. Which of the subsequent kinds of crisis
is faced by Speck Ltd.?
(a) Criminal events
(b) Management turnover
(c) Industrial relations
(d) Product failure
(e) Public perception.

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89. Which of the subsequent statements is/are actual regarding Charismatics personality of a leader?
I. They are emotional but not rational.
II. They are talkative and dominant.
III. They are responsible and not averse to taking risks.
(a) Only (I) above
(b) Only (II) above
(c) Both (I) and (II) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.

90. The direction setting process helps to carry out plans effectively. This is an important function to bring in change in
an organization. Which of the subsequent is/are the guideline(s) a leader must consider while setting up the direction
for an organization?
I. Leaders should identify goals and objectives for the organization by considering what it want to achieve, how
to achieve and when to achieve.
II. Leaders should make every little decision themselves.
III. Leaders should arrange procedures for every and every task.
(a) Only (I) above
(b) Only (II) above
(c) Only (III) above
(d) Both (I) and (II) above
(e) Both (I) and (III) above.

91. There are different kinds of crises. Which of the subsequent statements is related to ‘hostile takeover attempt’?



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