Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007-1st Sem M.B.A Business Administration ISTER KETING - Question Paper

d) Market info
17. Pick the odd on out
The importance of marketing to the company is through
a) Helpful in business planning and decision making
b) Increase in the profit
c) Helpful in communication
d) Increase in national income
18. In all the develop countries of the world, marketing is considered to be the key of
Economic activity for industrial growth and expansation
a) True
b) False
c) None
19. Marketing does not have a vital role to play in the development of an underdeveloped
Country
a) True
b) False
c) None
20.The centrial idea of marketing is the exchange of a product ranging from seller and the buyer according to
a) The exchange Concept
b) The distribution Concept
c) None
20. 21 The product concept holds that customer favors quality, performance, innovative features etc
21. a) actual
22. b) False
23. c) None

22. A _________ is anything customers will exchange something of value
a) Product
b) Market
c) Consumer
d) None
23. Marketing based on hard selling carries high risks
a) True
b) False
c) None
24. The marketing concept was born out of the awareness that marketing begins with the determination of consumer wants and ends with the satisfaction of those wants
a) True
b) False
c) None
25.A Company can describe its target but fail to correctly understood the customer need
a) True
b) False
c) None
26. The ultimate purpose of the marketing concept is to help organization achieve their objective
a) True
b) False
c) None

27.Pick the odd one
The impact of modem concept of marketing is
a) Helpful in product development
b) More social satisfaction
c) Impact towards national economy
d) Functions of Marketing

28.The Entire process of ____ is characterized by various stages of planning, decision making and control
a) Strategic Marketing
b) Marketing
c) None

29.An _____ is a systematic, critical & Vanished review and appraisal of the organization
a) Audit
b) System
c) Strategy
d) None

30. Environmental scanning is an essential part of marketing management
a) True
b) False
c) None



1. A ________ is a plan for selecting and analyzing a target market and developing and maintaining a marketing mix that will satisfy this target market
a) Pricing Strategy
b) Marketing Strategy
c) Promotion Mix
d) Barnding

2. It is a group of consumers at whom an organization directs its marketing efforts.

Earning:   Approval pending.